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New traveler habits impact the hotel sector
After the positive recovery that tourism has experienced in Colombia, there is evidence of a transformation in the habits and behaviors of travelers, leading hotels to implement actions and best practices to promote innovation and commitment.
Most important considerations for travelers currently
Alejandro Dussan, general manager of GEH Suites Hotels, commented on these new habits and behaviors.
In the face of this scenario, a significant change has been observed in the habits and behaviors of travelers due to factors such as technological advances, health concerns, and sustainability. This, in turn, has led hotel operators to implement various strategies to encourage a greater offer of conscious tourism focused on these objectives.
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Technology
"In recent years, we have noticed that people prefer to use better, more agile, and secure platforms for their reservations and all the planning of their trips. This is allowing procedures to be less cumbersome and can be carried out in less time," said Dussan.
An example of this is the well-known 'millennials' or Generation 'Z,' who have grown up hand in hand with technology. Therefore, they become a priority for hotel operators, who constantly seek innovative ways to adapt their services to offer a better experience to these customers. -
Health
After the pandemic, many people prioritize health aspects when choosing their hotel. That is why the sector has maintained many of the biosecurity protocols that were implemented during the pandemic.
In this sense, Dussan emphasizes the importance of evaluating services such as cleaning, laundering of linens, and room maintenance, in order to ensure the good service and quality provided to guests. -
Sustainability
The Booking platform conducted a study where it was revealed that 79% of people want to travel more sustainably in the next 12 months, while 57% of respondents would like to stay in an accommodation with sustainability certification.
It is important to note that the hotel sector has a significant impact on the environment due to water and resource consumption, as well as waste generation.
Therefore, implementing sustainable practices is a way to reduce the impact and demonstrate responsibility towards the environment and each guest.
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