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FITUR: The Fair that Transforms Global Tourism

When it comes to tourism, innovation, and global business, FITUR (International Tourism Fair) takes center stage. Held every January in Madrid, Spain, this fair is recognized as the most important meeting point for tourism professionals worldwide. It is much more than an event; it is a driving force that fuels industry growth, connects businesses and destinations, and sets the trends shaping the future of tourism.

At GEH SUITES HOTELS, we understand the immense value FITUR holds for positioning our hotels in the international market. For this reason, we have had the privilege of participating in this prestigious event for several years, including 2025, reaffirming our commitment to excellence and innovation in the tourism industry.

What Makes FITUR Essential for Global Tourism?

FITUR is not just a trade show; it is the epicenter of the global tourism industry. Here are some key reasons why it is so impactful:

Global Promotion of Destinations

FITUR gathers over 165 countries and regions showcasing their tourist attractions, infrastructure, and culture. For destinations like Colombia, this fair provides a unique opportunity to highlight its diversity and position itself as a world-class destination. From paradisiacal beaches to unique cultural experiences, FITUR is the perfect stage to display the best each country has to offer.

Business Opportunities (B2B and B2C)

With thousands of companies in attendance, FITUR serves as a hub for creating strategic alliances, closing commercial deals, and developing collaborations that boost tourism. Meetings between tour operators, travel agencies, hotels, and other key players in the tourism chain generate significant economic impact.

Innovation and Technology

FITUR is also a platform to explore the latest technological trends in the industry, from digital marketing tools to advanced booking systems and sustainable solutions. This focus on innovation helps businesses remain competitive in a dynamic market.

Sustainability in Tourism

In recent years, FITUR has been recognized for its commitment to sustainable tourism, promoting practices that respect the environment and foster local development. This aligns with the expectations of modern travelers, who seek authentic and responsible experiences.

GEH SUITES HOTELS at FITUR

At GEH SUITES HOTELS, we take pride in representing Colombia at this prominent international event. Our participation in FITUR strengthens our presence in the global market and allows us to connect with companies and travel agencies that share our vision of delivering unique experiences in Colombia’s most iconic destinations.

What Do We Offer?

GEH SUITES HOTELS boasts a variety of properties in key destinations such as:

Cartagena: History, beaches, and luxury at our Madisson and Aixo hotels.

Bogotá: Comfort and exclusivity in the heart of the capital at Hotel Windsor House.

Santa Marta: Unforgettable experiences in Colombia's Caribbean at Axis and San Zirca hotels.

Montería: Nature and culture at Hotel Ronda.

Eje Cafetero: Unique landscapes and coffee traditions at Hotel Cafetero.

At FITUR, we showcase our accommodation options, travel packages, and sustainable strategies that reflect our brand’s commitment to the growth of Colombian tourism.

FITUR 2025: Our Commitment Continues

This year, GEH SUITES HOTELS participated in FITUR 2025, reaffirming our role as ambassadors of Colombian tourism. We focused on highlighting the diversity of our destinations, the quality of our services, and our dedication to sustainable tourism.

Participating in FITUR allows us to connect with international operators, explore new technologies, and promote authentic experiences in Colombia. Each meeting and partnership we establish at this fair translates into new opportunities for our clients and partners.

FITUR: A Platform Shaping the Future of Tourism

For companies like GEH SUITES HOTELS, FITUR represents an unparalleled opportunity to grow, innovate, and connect with the world. In 2025, we remain committed to showcasing the best of Colombia and strengthening our leadership in the industry.